Wednesday 11 November 2015

LO2 Task (C) 3: Relevant Legal and Ethical issues

Relevant legal and ethical issues
Copyright law is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it as its theirs (This means no one can copy or steal this idea as its not their)
Easily pirated media

   Music
   Films
   T.V
   Games

All advertisements must be truthfull, this may come in the form of small print, but still must honest to customers and buyers or the company could get in serious trouble for false advertisement. In terms of there specific print-based advertisements I've looked at, they doesn't seem to be any form of terms and conditions. Actors in the advertisements must have agreed to take part.

In relation to copyright issues all advertisements must be truthful, this may come in the form of small print, but still must honest to customers and buyers or the company could get in serious trouble for false advertisement. In terms of my specific print-based advertisements, they doesn't seem to be any form of terms and conditions. Actors in the advertisements must have agreed to take part.

The only relevant Legal and Ethical consideration issues that I can think of that my print-based advertisement will face in the campaigns are the usage of product pictures used and the ability to back it up by proving that the company own the rights to the products advertised, and that the products are own and original.

Regulatory bodies

The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.

The ASA intend to ensure that all advertisements are honest, reliable and overall genuine and can be presented to the public, as a real advertisement should be. The ASA also have a council and a Senior Management team with the council being in charge of deciding if a piece of advertising has breached the code of being able to be shown to the public and the team being responsible of setting the direction of the organization.

The ASA is funded by advertisements on arrangements that guarantees the ASA independence and is collected by the advertising standards and broadcast advertising standards.

 The ASA work with independent experts and other regulators who have responsibility for looking after sectors more broadly and as the ASA regulate advertising across all sectors so its not unsurprising that they work with these people.

The ASA have been around since T.V commercial broadcasting started in 1955 and was controlled by legislation







































This is the model release form that I created for, used towards my work.

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