The aims and objectives for this paticular print-based advertising campaign is simply to create awareness of the company/brand and the several products they produce. All in order to sell there stock and interest buyers, as well as to expand and to help produce more interested potential costumes for the specific brand I've chosen to create products for. The aims of the project is to create a specific audio-visual advertisements in order to better the company in terms of how they advertise themselves as a brand. This will be done buy creating a professional looking audio-visual advertisement, similar to the ones I've taken as influence and inspiration (B&Q and ScrewFix) to use as a way to sell there company and products to potential buyers. In relation to objectives, the advertisements will be placed out in several forms of media to be used as advertisements towards the company. The audio-visual advert will be used as the main add to represent the company/brand as a promotional piece to advertise the company through the media.
Target Audience
The target audience of these specific print-based advertisements are an much older audience, 25+, both male and female based. The audience will be specific, only being in need of the specific products the company produce (Primarily Doors/Windows), or working within the industry. The advertisements will also target adult home buyers, couples and families that own there own house and the kinds of people who gain the income to spend money on the range of expensive products produced by the brand. In that respect, the company also reaches out to an older generation who have the money to spend on related products.
Campaign Message
The message represented within the adverts is that of the quality of the products prodcued. All of the advertisements created make it clear that the company is extremely persistent on the quality and care of all there products, especially when considering the professionalism of the logo. With aspirations related to company profession, comes the domesticity and the adult attitude of clean living and home security, which family audiences that are targeted by B&Q will be of big importance.
Relevant legal and ethical issues
The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.
The ASA intend to ensure that all advertisements are honest, reliable and overall genuine and can be presented to the public, as a real advertisement should be. The ASA also have a council and a Senior Management team with the council being in charge of deciding if a piece of advertising has breached the code of being able to be shown to the public and the team being responsible of setting the direction of the organization.
The ASA is funded by advertisements on arrangements that guarantees the ASA independence and is collected by the advertising standards and broadcast advertising standards.
The ASA work with independent experts and other regulators who have responsibility for looking after sectors more broadly and as the ASA regulate advertising across all sectors so its not unsurprising that they work with these people.
Regulatory bodies
OFCOM:
OFCOM Broadcasters must not use material that might seriously impair the physical, mental or moral developments too protect people under 18. Programs must not include material that is likely to encourage others to copy behaviour. Material likely to encourage the commission of crime or to lead to disorder must not be included in television or radio services. Religious views and beliefs of those belonging to a particular religion denomination must not be subject to abusive treatment. Broadcasters must avoid unjust or unfair treatment of individuals or organisations in programs. Any infringement of privacy in the making of programs should be with the persons and/or organisations consent or otherwise warranted.
