In relation to time scales, the project will last the the 5th of October to the 30th of November with key points and launch dates in-between. The gantt chart as shown breaks down the project and shows the specific client meeting dates and product placement times in the created time period.
In relation to both the the print-based advertisement and the audio-visual advert, the ad will be placed out towards Christmas/new years time (December, January) of 2016 - 2017 in preparation for the cold weather. This is done to make the ads more specific and relevant due to more people wanting new, better quality, energy efficient door and window products in winter time due to heat loss high energy bill concerns.
In relation to media, the print-based advert will be launched first being placed out in print media such as local newspapers such as The Star and The Sheffield Telegraph and relevant magazines such as Exposed Magazine in preparation for the official audio-visual advertisement that will be launched on public T.V on appropriate channels such as Sheffield Live, in time scales relevant to the target audience (adults) around 6pm when adults and couples are home from work.
Wednesday 7 October 2015
Tuesday 6 October 2015
LO2 Task (A) 1: Proposal
Aims and Objectives
The aims and objectives for this paticular print-based advertising campaign is simply to create awareness of the company/brand and the several products they produce. All in order to sell there stock and interest buyers, as well as to expand and to help produce more interested potential costumes for the specific brand I've chosen to create products for. The aims of the project is to create several print-based advertisements (Logo and Newspaper advertisement) in order to better the company in terms of how they advertise themselves as a brand. This will be done buy creating a more professional looking logo and creating a print-based newspaper advertisement to use as a way to sell there company and products to potential buyers. In relation to objectives, the advertisements will be placed out in several forms of media to be used as advertisements towards the company. The Logo will be used as the main image to represent the company/brand where as the print-based newspaper advertisement will be use as a promotional piece to advertise the company through the media.
Target Audience
The target audience of these specific print-based advertisements are an much older audience, 25+, both male and female based. The audience will be specific, only being in need of the specific products the company produce (Primarily Doors/Windows), or working within the industry. The advertisements will also target adult home buyers, couples and families that own there own house and the kinds of people who gain the income to spend money on the range of expensive products produced by the brand. In that respect, the company also reaches out to an older generation who have the money to spend on related products.
campaign Message
The message represented within the adverts is that of the quality of the products produced. All of the advertisements created make it clear that the company is extremely persistent on the quality and care of all there products, especially when considering the professionalism of the logo. With aspirations related to company profession, comes the domesticity and the adult attitude of clean living and home security, which family audiences that are targeted by B&Q will be of big importance.
The aims and objectives for this paticular print-based advertising campaign is simply to create awareness of the company/brand and the several products they produce. All in order to sell there stock and interest buyers, as well as to expand and to help produce more interested potential costumes for the specific brand I've chosen to create products for. The aims of the project is to create several print-based advertisements (Logo and Newspaper advertisement) in order to better the company in terms of how they advertise themselves as a brand. This will be done buy creating a more professional looking logo and creating a print-based newspaper advertisement to use as a way to sell there company and products to potential buyers. In relation to objectives, the advertisements will be placed out in several forms of media to be used as advertisements towards the company. The Logo will be used as the main image to represent the company/brand where as the print-based newspaper advertisement will be use as a promotional piece to advertise the company through the media.
Target Audience
The target audience of these specific print-based advertisements are an much older audience, 25+, both male and female based. The audience will be specific, only being in need of the specific products the company produce (Primarily Doors/Windows), or working within the industry. The advertisements will also target adult home buyers, couples and families that own there own house and the kinds of people who gain the income to spend money on the range of expensive products produced by the brand. In that respect, the company also reaches out to an older generation who have the money to spend on related products.
campaign Message
The message represented within the adverts is that of the quality of the products produced. All of the advertisements created make it clear that the company is extremely persistent on the quality and care of all there products, especially when considering the professionalism of the logo. With aspirations related to company profession, comes the domesticity and the adult attitude of clean living and home security, which family audiences that are targeted by B&Q will be of big importance.
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