In relation to time scales, the project will last the the 5th of October to the 30th of November with key points and launch dates in-between. The gantt chart as shown breaks down the project and shows the specific client meeting dates and product placement times in the created time period.
In relation to both the the print-based advertisement and the audio-visual advert, the ad will be placed out towards Christmas/new years time (December, January) of 2016 - 2017 in preparation for the cold weather. This is done to make the ads more specific and relevant due to more people wanting new, better quality, energy efficient door and window products in winter time due to heat loss high energy bill concerns.
In relation to media, the print-based advert will be launched first being placed out in print media such as local newspapers such as The Star and The Sheffield Telegraph and relevant magazines such as Exposed Magazine in preparation for the official audio-visual advertisement that will be launched on public T.V on appropriate channels such as Sheffield Live, in time scales relevant to the target audience (adults) around 6pm when adults and couples are home from work.
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